Etihad towers hotel Essay Example | Topics and Well Written Essays - 750 words

Etihad towers hotel - Essay ExampleFor instance, the majority of these rooms range from forty to cardinal squargon meters, while others ar designed to have a space ranging from lodgety two to nine hundred and eighty square meters. These speci all in ally designed rooms are referred to as Royal Etihad suite and they are situated at the sixtieth floor of the Etihad Towers. Other features of the hotel include 199 residences that are serviced in fact, this are meant for customers that are available for longer stays (Jumeirah, 2013). The hotel has variety of restaurants and lounges which provide customers with extensive alternatives for cookery temptations, which are fit(p) at the sixty third floors to the beach this cookery set ups entire day dinning and Lebanese restaurants and veranda seating. The hotel has an executive director lounge, which offers food and beverages, internet lounge, shower suits, and a disdain center, which is fitted with four meeting rooms situated at level forty five (Jumeirah, 2013). The hotel offers a conference center, which is completely equipped with ballroom in fact, it has a capacity that stinkpot accommodate up to 1400 delegates. in that respect are thirteen meeting rooms and pre-functions spaces that offer sea view, while on the other hand, the hotel offers leisure time through Talise Spa in cardinal treat custodyt suits, Rasoul chamber, and hammam (Jumeirah, 2013). There are extensive gyms fitted with sophisticated equipments, while its other side offers a landscape painting of oasis pools, gardens and private beach in fact, section in this part offer retail therapy at superb Etihad Towers boutiques. SWOT Analysis of Etihad Towers Hotel Strengths Jumeirah hotel derives advantages due to its location, since it is accessible to customers from the air port city shopping malls and primordial business district area. Furthermore, the hotel has been benefiting from increasing demand of rooms due to absence of other hotels of i ts class. There are numerous features offered by this hotel to customers and they make a significant contribution to the strengths of the hotel (Landman, 2010). Some of these features are unique and cannot be provided by their competitors for instance, application of technology in their services has earned them a competitive advantage in the market. The other source of strength is increased foreign investment, whereby this has led to increased number of business men taking business trips to UAE and they seek accommodation from this hotel in fact, this number includes government officials from other countries. In this case, all these customers find this hotel to be in a convenient location due to its proximity to central business district and government offices. Weakness The hotel is highly dependent on its geographical location, whereby they are expecting to attract customers from the close central business district and shopping mall, and air port. Therefore this can lead to lack o f strategies that can enable them target and venture into new market in fact, they are confined into to a individual(a) market which leads to increased vulnerability in case there is economic recession (Landman, 2010). The hotel has commenced operating of late thus, it has not acquired substantial brand equity and client base in the area (Management Study Guide, 2012). Opportunities There are